Bihar Board 12th Entrepreneurship Objective Answers Chapter 18 Marketing Management

Bihar Board 12th Entrepreneurship Objective Questions and Answers

BSEB Bihar Board 12th Entrepreneurship Objective Answers Chapter 18 Marketing Management

Question 1.
Money spent on marketing is:
(A) Wastage
(B) Unnecessary expenditure
(C) Burden on the customers
(D) Investment
Answer:
(D) Investment

Question 2.
Marketing expenditure is a burden:
(A) In industry
(B) On businessmen
(C) On consumers
(D) All of these
Answer:
(C) On consumers

Question 3.
For business, marketing is:
(A) Compulsory
(B) Necessary
(C) Unnecessary
(D) Luxuty
Answer:
(A) Compulsory

Question 4.
The advantage of marketing is to:
(A) Consumers
(B) Businessmen
(C) Manufactures
(D) To all
Answer:
(D) To all

Question 5.
Marketing concept is:
(A) Production-oriented
(B) Sales-oriented
(C) Customer-oriented
(D) All the three
Answer:
(D) All the three

Question 6.
Importance of marketing concept is for:
(A) Society
(B) Consumers
(C) Producers
(D) All the three
Answer:
(D) All the three

Question 7.
The characteristics of a good brand are : ‘
(A) Short name
(B) Memorable
(C) Attractive
(D) All these
Answer:
(D) All these

Question 8.
Labelling is:
(A) Compulsory
(B) Necessary
(C) Voluntary
(D) Wastage of money
Answer:
(B) Necessary

Question 9.
Maximum wide scope is of:
(A) Brand
(B) Labelling
(C) Packaging
(D) Trade mark
Answer:
(C) Packaging

Question 10.
The factors affecting product mix are:
(A) Marketing
(B) Production
(C) Financial
(D) All these
Answer:
(A) Marketing

Question 11.
Brand indicates:
(A) Symbol
(B) Design
(C) Name
(D) All of these
Answer:
(D) All of these

Question 12.
The purpose of advertisement is:
(A) To attract potential buyers
(B) To Inform and guide customers
(C) To make publicity of product
(D) All of these
Answer:
(D) All of these